About Jason McConnell
Revenue growth strategist and marketing executive specializing in digital transformation, AI, analytics, and omnichannel customer acquisition. As President & CEO of Growth Intelligence Group and Jays Media, Jason helps organizations accelerate revenue through data-driven marketing, AI, and modern growth strategies.
Jason is a growth-focused marketing executive with a passion for building scalable, data-driven systems that accelerate business performance. He partners with executive leadership teams to align marketing, technology, analytics, and AI into cohesive growth strategies that deliver measurable results. With deep experience across retail, franchise, and multi-location organizations, Jason specializes in transforming customer data into actionable insights, optimizing operations, and creating sustainable competitive advantages through innovation and disciplined execution.
Building Enterprise Growth From Data and Customer Intelligence
Jason McConnell has a genuine appreciation for what happens when strategy meets execution. For him, creating a growth system isn’t just a project; it’s a discipline. He embraces the complexity of managing multiple brands, locations, and stakeholders, viewing each operational challenge as an opportunity to design something more efficient and effective.
In collaboration with enterprise companies and franchise networks, Jason has honed his skills in translating customer data into actionable strategies. He understands the nuances of distributed organizations where autonomy and central direction must coexist. While he is committed to operational excellence and measurable outcomes, Jason also believes in testing the boundaries of what’s possible through technology and data innovation. His approach is not merely about executing campaigns; it’s about designing scalable systems that deliver competitive advantage in increasingly complex market environments.
Advising Organizations on Revenue Architecture and Growth Strategy
Jason McConnell serves as a strategic advisor to C-suite executives and boards seeking to optimize marketing performance and scale revenue in distributed organizations. With a deep understanding of both marketing strategy and operational reality, Jason’s expertise empowers leaders to navigate the complexities of modern growth challenges with confidence and measurable results.
Drawing from nearly two decades of hands-on experience in enterprise marketing, Jason crafts strategic recommendations that directly address the challenges of multi-location, franchise, and omnichannel environments. Each recommendation is rooted in real operational constraints and financial accountability, ensuring alignment between marketing strategy and business performance metrics. Jason’s commitment to clarity and ROI-focused communication helps boards and C-suite teams understand marketing’s direct impact on enterprise profitability and shareholder value.
From Retail Operations to Enterprise Marketing Leadership
Jason McConnell’s journey into marketing leadership began with a fundamental belief: understanding the customer and optimizing the path from awareness to purchase drives everything. After earning his degree in accounting from the University of Illinois Chicago, Jason gained critical operational perspective through roles at Goodyear and Turtle Wax, where he learned the discipline of sales execution and customer engagement.
His transition into enterprise marketing came through financial consulting at RSM McGladrey, where he supported diverse clients in budgeting and P&L management. This foundation in financial rigor became central to his approach to marketing. It also led to his breakthrough role at Sears Holdings, where he directed marketing and business optimization initiatives for one of America’s largest retailers. There, he orchestrated omnichannel strategies, built the Shop Your Way loyalty program into the nation’s number one program, and delivered nearly $1.5B in annual sales volume alongside major operational cost reductions. That success positioned him to lead marketing transformation at Spring-Green Enterprises, where he has scaled customer acquisition and optimized marketing technology for a nationwide franchise network.