Board Member & Advisor

Senior Marketing & Strategy Executive | Board Advisor | Growth & Transformation Leader | AI & Customer Intelligence Specialist

Board Member

Jason McConnell is a seasoned marketing executive, growth strategist, and board advisor who brings deep expertise in data-driven marketing, customer experience, and enterprise transformation to leadership teams and boards navigating complex growth challenges.

Structural Growth Clarity

Identifying gaps in marketing systems, customer acquisition models, and operational execution that limit scalable growth across franchise and multi-location organizations.

Revenue Architecture Design

Building integrated marketing, CRM, and customer intelligence systems that translate data into predictable, repeatable revenue performance.

Customer Intelligence Strategy

Transforming fragmented customer data into actionable insights that improve targeting, personalization, retention, and lifetime value.

Martech Ecosystem Alignment

Ensuring marketing technology stacks, AI tools, CDPs, analytics platforms, and automation systems operate as a unified growth engine rather than disconnected tools.

Performance Accountability Systems

Establishing KPI frameworks, dashboards, and executive reporting structures that connect marketing activity directly to financial outcomes.

Enterprise Scaling Readiness

Assessing whether organizations are structurally prepared to scale across markets, franchises, and channels without losing operational consistency or customer experience quality.

Governance & Board-Level Value

Jason partners with boards and senior leadership to drive data-led growth, modernize marketing systems, and scale enterprise performance.

Growth Strategy

Aligning marketing strategy, customer acquisition, and brand positioning with enterprise growth goals and long-term revenue expansion.

Digital Transformation

Guiding organizations through the adoption of AI, analytics, and marketing technology to modernize operations and improve decision-making.

Customer Experience

Designing end-to-end customer journeys that increase engagement, retention, loyalty, and multi-channel conversion performance.

Marketing Technology

Advising on CRM, CDP, automation, attribution, and analytics systems to ensure scalable and integrated marketing infrastructure.

Executive Alignment

Strengthening communication between executive leadership, marketing teams, and operational stakeholders to improve strategic execution and accountability.

“Boards should not only oversee performance, they should ensure strategy, data, and execution are fully aligned to unlock scalable and measurable growth.”

Jason McConnell

Jason McConnell

President and CEO of Jays Media

Contact Jason